5 Keywords You Should Include in Your Mobile App
App promotion can be one of the hardest parts of creating an app.
It’s difficult to get your app in front of enough people, and if you don’t do this, you won’t make any money from your app.
The best way to get your app in front of as many people as possible?
Researching the keywords that will help drive traffic to your app store page, that’s how!
Knowing which keywords to use when writing your app will ensure that you not only increase your rankings on mobile app stores,
but also attract people who will download and ultimately pay for your apps.
1) What are keywords?
Without a good keyword, it is impossible to rank for anything.
In mobile development, when building an app, keywords are more important than ever because users cannot simply search from their computer as they can on desktop browsers.
Users must rely on accurate keyword selection to be able to find what they’re looking for quickly and easily.
With that being said, there are several different strategies you can use to choose your keywords.
When choosing your keywords, it is important to make sure that they match up with your target audience.
If you want to build an app for business people who travel often, then choosing airport shuttle or airport shuttle service would not be appropriate keywords because these terms do not match up with your target audience of business people who travel often.
2) The difference between organic search and paid search advertising
With organic search, you pay for no ads at all. With paid search,
you pay for an ad with your desired keyword phrase.
When people use that phrase to search on Google, they will see your website link and information first before anyone else’s.
So essentially, it’s a way to get traffic to your website without paying per click as with PPC advertising.
3) Why you should include your target keywords in your app
Creating an app that people will find and download isn’t easy.
There are a lot of apps out there, after all, so you need to stand out. One way to do that is by including your target keywords when you’re naming your app and creating your marketing copy.
People may not search for Sharexu, but they might search for photo sharing.
Make sure they can find you!
4) How to find keywords for your app
First, you should come up with a list of questions you would like your app to answer or problems that it should solve.
For example, if I was creating an app to help weightlifters lose weight, some keywords that I might want my app to answer are What’s my best workout routine?
How do I start losing weight? and What foods will help me lose weight? After coming up with these questions, search for them on Google; if they have enough search volume more than 100 per month, then these are keywords you should include in your app.
There is a handy keyword research tool called Long Tail Pro that can help you find low competition high volume keywords for any niche.
5) Tips for writing your keyword list
Begin by brainstorming keywords and phrases related to your app.
Think about what people would search for on a search engine to find your app, or come up with words that describe it.
Combine words, such as if you’re making an iPhone app that helps you track exercise habits, include both exercise and workout terms.
Search engines often look at words in combination when ranking pages; including both workout and exercise terms will improve your rankings.
