Google NLP and SEO: How Google Uses NLP and How You Can Too With Your SEO
If you’ve never heard of natural language processing (NLP), you’re not alone.
This advanced form of AI has been around since the early 2000s,
but Google keeps their cards close to their chest and not much has leaked out into the mainstream business world.
But when it comes to ranking high on Google search results, knowing how to implement NLP techniques can be a huge boost in both traffic and sales conversion rates.
So what exactly are these techniques, and how can they help your business?
Let’s take a closer look at NLP and how it can be used in your SEO efforts.
What is NLP?
Natural language processing (NLP) is the ability of a machine to understand human language in all its variations, including natural speech.
If you are trying to improve your search engine optimization (SEO), then you want to make sure that your content is optimized for keywords that searchers will use when they’re looking for information.
This means that you need to have a deep understanding of what those keywords are, as well as how people use them when they’re talking about your subject matter.
What Does Google Do with NLP?
NLP is a term that stands for Natural Language Processing, which refers to the use of computer programming to analyze human language.
This can include sentiment analysis (identifying whether a statement is positive or negative),
sentiment classification (dividing statements into categories like positive or negative),
or entity extraction (identifying names of people, places, or things).
What Can I Do with NLP and SEO?
NLP, or natural language processing, is a form of machine learning that allows computers to understand human languages.
In this case, it’s the human language of your search.
By using NLP, Google can better understand what you’re looking for in your search.
This helps them provide more relevant results for your query.
It also means they don’t need to rely on keyword based indexing anymore, which is why the first result in your SERP doesn’t always have a lot of text around it.
Google may not always be perfect at understanding your intent, but they get better at it with every day we use our searches on their site.
Final Thoughts
We hope this post has given you a better understanding of Google’s use of NLP to promote the most relevant content for their users.
We’ve also shown how you can use it in your own work.
Remember, though, that no two people are alike, so what works for one person may not work as well for another.
Take care when using artificial intelligence in your SEO strategy if it doesn’t fit with who you’re trying to reach,
then there’s a good chance they’ll ignore it or worse yet, feel misled by spammy content.
So always test before diving into any new type of optimization strategy!
Read moreHow Google Uses NLP and How You Can Too With Your SEO
