Champions League United States Play: An unlikely partnership that works
When UEFA first announced that the Champions League Final would be hosted in the United States, many soccer fans balked at the idea.
The United States doesn’t have an official league, and isn’t even on par with many European leagues, so it was hard to imagine how this could be anything but a disaster.
But from the start, things have turned around for the Champions League in America, and people have been pleasantly surprised by how much fun it can be to watch this sport here in the US.
How did the relationship begin?
In 2015, Champions League USA (CLUSA) contacted the United States Soccer Federation (USSF) with an offer to sponsor the National Championship.
The USSF agreed and CLUSA has been a sponsor ever since. CLUSA’s CEO, Jon Lewis, says he is proud to be supporting soccer in the U.S., especially as it is one of his favorite sports.
He believes soccer will grow in America, which will only increase revenue for both organizations.
Champions League USA also sponsors domestic teams such as New York Red Bulls, New York City FC, Los Angeles Galaxy and Orlando City SC.
The Champions League tournament has just begun this month and the first game is between Real Madrid CF vs Paris Saint-Germain F.
The role of social media
The Champions League is one of the oldest and most prestigious football competitions in the world.
The Champions League usa was founded in 1955 to provide a platform for teams from Europe to compete against one another.
However, with the globalization of soccer, the competition has expanded its reach to include teams from all over the world.
The Champion’s league usa also became competitive as it began pitting team from different leagues against one another.
The Super Bowl made them friends
For years, the National Football League and National Basketball Association have been business partners.
The two leagues have been part of a marketing agreement for nearly three decades, but as the NFL’s America’s most popular sport and NBA’s most popular league, it seems like an odd pairing.
But there are many reasons this relationship has stood the test of time.
And now with the joint NFL/NBA venture to host a series of games in London next season, the bond is only going to grow stronger.
The first reason they work together is because they complement each other:
One features more scoring while the other features more defense and strategy.
The back story behind their relationship
In the summer of 2017, MLS Commissioner Don Garber announced the creation of a new club to rival NYCFC, New York Red Bulls and D.C. United.
The new franchise was going to be called New York City Football Club (NYCFC), but there were two problems with this proposal first,
Major League Soccer already had a team in New York City (New Jersey Red Bulls) and second, NYCFC’s stadium in Queens would not be ready until 2020.
What they are doing now with business opportunities
As the Champions League is expanding to more countries, the MLS has partnered with them in order to gain exposure.
The MLS is a new league and is looking for ways to grow their sport.
However, it does not have the same popularity as soccer does in other countries and needs some help from other leagues, like the UEFA Champions League.
In doing so, they are able to attract more players who want to play on a big stage and get noticed by other teams.
If they can get more people watching their games, they would also be able to sell broadcasting rights at a higher price which will allow them to be financially stable on their own. Learn more
